I’m a Social Media and Influencer Marketing leader specializing in building community-driven brands through culturally relevant storytelling.
With 7+ years of experience across social strategy, influencer partnerships, and experiential content, I’ve built programs from the ground up for regional and national brands—connecting trusted creators with meaningful brand moments that drive awareness, trust, and action. My work spans end-to-end campaign execution, from concept and creator relationships to contract negotiation, content activation, and post-campaign analytics.
Most recently, I led social media and influencer partnerships for brands including Philly Pretzel Factory, where I launched and scaled influencer programs highlighting seasonal promotions, franchise initiatives, and app adoption through both paid and trade collaborations. I’ve also traveled nationally to produce high-impact content, including working alongside Olympic gymnast Jordan Chiles, bringing brand stories to life in fast-paced, real-world environments.
At the core of my work is community. I believe the strongest brands don’t just talk at audiences—they listen, engage, and show up consistently. Whether managing creators, building social presence, or activating campaigns, I focus on creating content that feels human, timely, and rooted in real connection.
Get to know my work!
JULIA CARMINATI 